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Brief

CashAlly is a budget tracker and banking app which aims to prioritise efficient expense tracking and simplify transaction processes for Singaporeans.
Users are able to keep track of budgets and loans in each card for better management. The task involved conducting research and designing a user-friendly application with clear navigation.

4

User testing

User feedback
Improvements

3

UI design

Visual concept
Design system
Components library
Interactive prototype

2

Prototyping

Functional prototype
User flow
Wireframes

1

Research

User interview
Competitive analysis
Target audience
Moodboard

User interview

Target audience: 23-45 years old users seeking efficient management for their funds. This group typically owns more than 2 bank accounts and looking for better ways of regulating spending habits.
Interviews were conducted with open-ended questions regarding the reasons behind most and least used banking apps. Only 20% of interviewees uses budget tracker app for keeping track of transportation and food expenses.
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User flow

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User testing (Mid-fidelity prototype)

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Feedback from interviewees (26-33 years old) after being guided through the usability flow,
  • Filter button would be helpful for users to simplify the views of their budget
  • A budget-sharing feature for when users go on trips with friends
  • To have priority contact list to transfer money


Based on the feedback, high fidelity prototype was built with a moodboard of blue and purple tones. A psychology study shows that blue tones can be visually presented as trust and loyalty, in which users can associate the app to reliably their funds.

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